Pop-up stores Archives - Page 15 of 21 - Event Marketer
Kellogg’s Pop-Up Bar Transforms Cereal and Milk
Kellogg’s transformed a vacant storefront in Manhattan into a pop-up experience where consumers could rethink cereal and milk. The space featured reclaimed wood, bright red metal stools and a digital menu board that looked like a chalkboard during the day and then produced a glow-in-the dark effect at night. Other cool design elements: a 28-foot...
Krispy Kreme Offers a Mobile Hot Doughnut Experience
Krispy Kreme showed the retail hood what could really be done with mobile marketing when it rolled out a mobile doughnut store last spring. The program began with a challenge: Was it possible to create an authentic, working “hot doughnut experience” in a mobile environment? Winston-Salem, NC-based Spevco said it was, and got to work...
Delta’s Song Out-Sings JetBlue with a Holiday Pop-Up
Delta Air Lines’ Song out-experienced JetBlue when it opened a 2,700-square-foot branded store in Manhattan’s SoHo district during the holiday season, allowing New Yorkers to come in off the street and check out the airline’s offerings on the ground. The Song in the City store featured six areas, each highlighting a specific core offering: The...
HP Triples Sales Goals with Immersive Mobile Program
Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers...