Pop-up stores Archives - Page 14 of 21 - Event Marketer
Method’s Green Pop-up Serves to Bond with Influencers
Method wanted to take its all-natural homecare products out of grocery stores where it’s hard to differentiate itself from other cleaners, and group all of its products together to tell one brand story. The strategy: recruit brand evangelists (women 26-40 years old) to generate buzz and build brand loyalty. The tactic: use pop-up shops in...
Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up
How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the club? To raise awareness about a partnership and to launch a free upgrade of Microsoft’s new operating software Windows 10, Dell and...
Glaceau Targets Millennials with Interactive Pop-up
To create buzz for the launch of vitaminwater10, Glaceau’s pop-up in the NoHo area of New York City offered its 18- to 29-year-old target audience, as well as visitors to Manhattan, a taste of its beverage in an interactive environment. A cute vitaminwater10 calorie girl in the window of the store demonstrating how easy it...
EA Sports Activates Pop-up Training Centers
During the busy holiday shopping season, EA SPORTS Active put its More Workouts video game in the hands of consumers inside state-of-the-art pop-up training centers in high-traffic locations in Boston and San Francisco. The pop-ups were open for 30 days, which included private influencer events to fuel additional word of mouth among its primary target,...