Pop-up stores Archives - Page 13 of 21 - Event Marketer
Windows Live Portrait Studio Targets Tech-Savvy Moms
In an effort to generate word of mouth for its Windows Live websites and services among tech-savvy moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics. The pop-ups were open for six weeks in April and May 2008, leading up to Mother’s Day....
Procter & Gamble Pampers Women with Pop-Up Stores
Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its products and showcased them together at two pop-ups. Nine products from P&G’s brandSaver coupon guide mailer were on-hand for trial at the...
Kenmore Showcases its New Look with an Art Gallery
Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand stepped out of Sears stores and into a former art gallery it transformed into the Kenmore Live Studio, where it showcases new products and delivers top-notch experiences...
Nike Targets Action Sports Enthusiasts at Gnarly Motel
Anyone who has ever targeted action sports enthusiasts knows how hard it can be to get their attention. You have to present a pretty tempting offer to lure them away from the adrenaline highs they get riding their surfboards, snowboards and BMX bikes. You also have to appeal to their counterculture sensibilities—these are the people,...