Philanthropic event Archives - Page 8 of 13 - Event Marketer
Sony Throws a Halloween Party at the United Nations
Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around the world.” Given the release date’s proximity to Halloween, the campaign leveraged the holiday to maximize media coverage. The United Nations complex in New...
Archer Daniels Mobile Tour Promotes Women’s Health
Archer Daniels Midland hit the road last year to let women over age 35 know all about its Novasoy womens-product ingredient (it’s a soy isoflavone), which can help with the effects of menopause and prevent heart disease. The tour pulled into retail parking lots during the week and fairs, festivals and health shows on weekends....
Lowe’s Promotes Home Safety with Educational Tour
Lowe’s largest corporate marketing initiative, its home-grown Home Safety Council charity, has been mobile for five years now, growing bigger and better annually with a super-relevant tour focused on teaching kids how to help parents make homes safe. Two sets of trucks staffed by four safety experts unfold into 1,200-sq.-ft. “houses” featuring true-to-life living spaces...
LG Art Of The Pixel Showcases New Media Art Content
The LG Art of the Pixel competition showcased new media art. In true form, the brand’s awards gala featured the finalists’ work displayed on “digital canvases”—LG TVs—in a gallery inside massive Gotham Hall in New York City. LG took the theme a step further and used 7,200 square feet of the venue’s walls as a...