Guerrilla/street programs Archives - Page 13 of 22 - Event Marketer
Chrysler Activates a Life-Size ‘Snowdoku’ Challenge
Chrysler created serious buzz for its new Chrysler Aspen SUV with the Chrysler Aspen Snowdoku Challenge, which transformed the traditionally solitary game into a team sporting event played on a giant game board made out of 36,000 pounds of snow and ice. On the morning of the event six puzzle proficient teams of up to...
Maxwell House Outfits Toll Booth Workers with Coffee
Maxwell House had to come up with a way to cater to consumers’ evolving caffeine palettes while maintaining its simple cup o’ joe appeal. So it created a new blend of 100 percent Arabica beans. All it had to do now was get it in consumers’ hands. The answer: Maxwell House launched the Brew Some...
Adidas Debuts New Shoes with Low-Riders, Double Dutch
Adidas launched its new Megabounce shoe over the 2007 holiday shopping season through a unique try-on lounge that extended the footprint of Foot Locker stores throughout the city and provided a street-side and in-mall interactive. Three Bounce Lounges were positioned throughout New York City, including Times Square, Herald Square, Union Square, SoHo and Fulton Street....
NASCAR Unleashes Top Drivers on the Streets of NYC
As if traffic in the Big Apple wasn’t crazy enough, NASCAR unleashed Champions Week in New York City to kick off the 2005 racing season. The top 10 Nextel Cup drivers sped through the streets, from Rockefeller Center through Times Square to NASCAR’s headquarters on Park Avenue. Then, drivers parked their cars outside and left...