Guerrilla/street programs Archives - Page 14 of 22 - Event Marketer
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...
Charmin Gets Media’s Attention with Public Potties
With the success of its groundbreaking Potty Palooza mobile marketing tour, Charmin took clean and homey bathrooms to events all over the country—the folks over at P&G had unwittingly created a major problem. When it came to marketing toilet tissue, was there an event marketing campaign that could possibly top that one? The answer, of...
TD Bank Distributes Small Gestures of ‘Free’
TD Bank got up close and personal with mid-Atlantic residents when it acquired and transitioned from the local Hudson United Bank to TDBN in New York, New Jersey, Pennsylvania and Connecticut. After an internal launch to employees in five key markets, TDBN free agents introduced the bank to the community via a community giveback called...
Sephora Activates a Supersized Sampling Party
Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free...