Guerrilla/street programs Archives - Page 11 of 22 - Event Marketer
Reebok Tattoos Foreheads in Marathon Ambush on adidas
Reebok showed the true moxie of ex-cmo Micky Pant (we miss ya, Mick!) when it invaded the Boston Marathon—long sponsored by Adidas—with an ambush effort that scored solid media hits and mucho impressions. More than 300 college students sporting Reebok-branded tattoos on their foreheads were seeded into the crowd along the Marathon route. The students’...
Yahoo! Wins Black Friday with a Snow Globe Exhibit
Looking to draw attention to its online comparison shopping, Yahoo! went for some high-traffic offline exposure on the busiest shopping day of the year. On the day after Thanksgiving, the brand set up a 20-foot tall see-through bubble in the middle of Times Square, billing the structure as the World’s Largest Snow Globe. Visitors could...
Hong Kong Uses Video and Theater to Promote Tourism
To rebrand Hong Kong as a viable tourist option among American travelers, the Tourism Board headed off to New York and San Francisco with a pair of press efforts. The idea was to reinforce the tagline of “Hone Kong: Live It, Love It,” by allowing the media to “Taste It,” “Hear It,” “See It,” and...
Victoria’s Secret Builds Buzz with Colossal Gift Box
A three-story high pink gift box smack in the middle of Miami Beach during spring break created quite the buzz for the launch of the Victoria’s Secret’s Pink line. For a few days prior to the event, the box stood without brand identification—only a countdown clock and a sign reading, “When the Countdown Ends, the...