Global event programs Archives - Page 8 of 13 - Event Marketer
Samsung Sponsorship Takes Guerilla Marketing Abroad
Cheil’s entry from Korea took the Ex Awards global (we were thrilled). During the 2002 Busan Asian Soccer Games, Samsung’s Anycall cellular arm leveraged its sponsorship with events in four Korean cities: Seoul, Daegu, Daejon, and Busan. The events recreated Anycall TV spots on the street with engaging activities and audience involvement in street casting....
Hallmark-Branded Olympic Medals Boost Sponsorship
Hallmark began planning its Olympic activation program a year in advance, building an integrated and creatively leveraged program that delivered both a major marketing platform for a new fresh flower line as well as valuable retail assets. The campaign began before the torch was lit with a title sponsorship of a series of figure skating...
Athens Rebrands Itself Via Olympic Games Ceremonies
It was, by just about any measure, the biggest event of the year. The ceremony that kicked off the Summer Olympics in Athens unfolded in front of 72,000 attendees and four billion TV viewers. Pulling it off took 20 months of planning, 850 full-time workers, and 8,500 volunteers. (And then, 16 days later, there was...
Coke Offers First-Ever Global Mobile Marketing Tour
Coca-Cola brought its sponsorship of the Olympic Torch Relay to life by creating the first-ever global mobile marketing tour. The relay hit 34 cities in 27 countries over a 35-day span, with Coca-Cola street teams in each location. Local Coke marketing teams helped create a relevant activation in each city: The Mexico City leg, for...