Global event programs Archives - Page 7 of 13 - Event Marketer
Cisco Aces Virtual Forum with Gamification Component
Cisco’s 2009 global sales event was a virtual conference called the Global Sales Experience, or GSX. The innovative use of gaming as part of the design strategy deployed throughout the event, however, might cause some to call it the Gaming Sales Experience. While virtual events are nothing new for tech-driven Cisco, the challenge of addressing...
Mini Builds a Theme Park to Celebrate its Birthday
For the Mini United event that was established to reach out to the brand’s loyal fans, Mini knew it had to go the extra mile for its 50th year. The goals were to take attendance from 8,000 to 20,000 and, most importantly, to celebrate the 50th birthday of the brand. The Silverstone Circuit in London...
OnePlus Hosts an Invite-Driven Activation in Times Square
Two-year-old China-based smartphone manufacturer OnePlus boasts a global cult following despite having no brick-and-mortar shops and an invitation-only sales model. For the launch of the new model, OnePlus 2, the brand leveraged the buzz-building intrigue of its business model with a pop-up experience in the middle of New York City’s Times Square. Inside the white...
IBM Drives B-to-B Strategy with Global Event Council
The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...