Type of Event: Global event programs

BlackBerry hit the road on the U2 360 World Tour with multiple objectives in mind. One: reach a global audience and change the perception that its smartphone is only for the business user. Two: give RIM business units an opportunity to use the sponsorship as a corporate hospitality perk (key clients were treated to a […]

In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. In 2009, the brand resurrected its Hide A Case program to challenge consumers to find one of its 43-year-old lost cases. The preliminary competition began May 17 and concluded July 9. […]

To launch the XenDesktop to a worldwide audience, including customers and partners, and in order to reach the broadest audience possible with simultaneous impact and cost efficiency, Citrix looked to a virtual environment, or two. It produced two virtual events spaced one week apart to deliver targeted information to two distinct audiences: Citrix partners and […]

Virtual events are one of the fastest growing platforms in the event industry. Yet despite their slick graphics, 3D environments and high-tech appeal, the pervasive question remains: How do you engage with attendees if you can’t see, touch or talk to them? When Cisco Systems in 2009 set out to save costs by taking its […]

Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in […]