Touch Archives - Page 4 of 24 - Event Marketer
Ubisoft makes their independence clear to all at the exclusive E3 press event
Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence,...
The We Company brings their three brands together at the company’s annual Global Summit with a fun competion
The We Company is a global community that encompasses three distinct brands: WeWork (shared workspaces for start- up culture companies), WeLive (fully furnished apartments) and WeGrow (a school program). The company’s annual Global Summit gives employees across each of the brands a chance to connect with fellow team members from all over the world, and it includes...
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto...
‘The Hangar’ helps the Air Force get new recruits
THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers with new recruits, it needed to leverage technology to make the hands-on job more appealing and accessible to...