Streaming Archives - Page 6 of 12 - Event Marketer
State Farm Hits a Homerun with Baseball Field Replica
To tap into the hotly pursued Hispanic market, State Farm leveraged its Major League Baseball partnership and hit the road from April to September with its inaugural Fiesta del Jonron (homerun festival). The 21-week mobile tour hit 16 different markets, activating at Hispanic community events. A miniature baseball stadium replica served as the centerpiece of...
Adidas Scores with a Social Sharing Strategy
Anything Disney has to be fun. On that note, in December and early January adidas activated its sponsorship of the Disney Soccer Showcase with two family-friendly interactive experiences: the Goal Celebration and Boot Checkout. At the Goal Celebration, amateur players engaged in challenges on a branded stage to win adidas prizes and Major League Soccer...
Sprite Offers a Backstage Look at Step Competitions
Sprite was looking to promote its sponsorship of the Sprite Step Off, a step competition series that featured 30 live events in more than 20 cities. To spread the word about the events and be perceived as a place to celebrate the creativity and originality of the multicultural college experience through stepping, scholarship and service,...
AOL Unleashes High-Tech Storytelling Devices at NewFront
AOL went into the 2015 NewFront with one key message: that it provides celebrity-focused, original programming and consistent video content 365 days a year. With that Content 365 message in mind, A/V immersed attendees in the Content 365 offering. Packaged under the theme of “Unleash,” the NewFront conveyed that AOL is unleashing a new breed...