Streaming Archives - Page 5 of 12 - Event Marketer
Employees Celebrate PayPal’s Independence in Style
PayPal, the mobile payment platform, celebrated its launch as an independent company listed on NASDAQ with events at its offices across the globe and in New York City’s Times Square. Speeches, champagne toasts, music and GIF photo activations marked the events, which employees posted to Facebook, Twitter and Instagram using the hashtag #PYPL. Tagboard, the...
Miller’s Mobile Lounge Draws Young Beer Drinkers
Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a...
Google Projection Highlights YouTube 360 Features
The YouTube 360 Theater leveraged its prime spot in the Sandbox demo area of Google’s Zeitgeist conference to re-create the viewing experience of a YouTube 360 video. The large-scale installation showcased video footage using a 360-degree projection that immersed attendees as they entered the space. Attendees also could experience 360 content in the YouTube app...
Intel Promotes its Technology with Live Storytelling
In 2015 Intel shifted the focus of its booth at CES to highlight live storytelling and experiences. The Spotlight stage, surrounded by comfortable, tiered seating, a massive LED screen and three drop-down support screens, provided the focal point of the space and served as a “clearing,” where a constant rotation of artists and entrepreneurs who...