Streaming Archives - Event Marketer
Uber’s Demos, VR Simulators and Off-sites Showcase the Power of Urban Aviation
Uber Elevate Summit is designed to support the futuristic world of urban aviation and ridesharing. It’s a challenge to execute, because the event is built to accommodate and connect many interest groups in one space—federal and local governments, manufacturers, technology experts, and architects. Not only did the event in 2019 need to spur dialogue among...
Michelin Adds Drama to its Virtual Product Launch with AR and a Dynamic 3D Set
Launch events typically involve a little drama—not an easy task to accomplish in the virtual space. For the launch of its CrossClimate 2 product, Michelin wove in augmented reality and 360-degree ride-and-drive demo videos to raise the virtual roof. On the main stage, presenters stood within an ever-changing 3D virtual set via the Unreal Engine...
VMware’s Virtual Conference Boasts Content Channels, Gamification and XR
For VMworld 2020, VMware pivoted to digital. Armed with 900 sessions, the brand designed a seven-channel video viewer organized by category that allowed attendees to see current content, preview future content, access information about all channel sessions and engage in interactive Q&As. There were also curated playlists, deep dives into content, a points-based gamification element,...
Chase’s TikTok Challenge Builds Buzz for its Virtual Graduation Ceremonies
When commencement ceremonies across the world were canceled in the wake of COVID-19, Chase sought a way to help graduates celebrate while underscoring the impact that education can have on a person’s life. And with growing unrest around racial injustice in the U.S., the brand needed to reevaluate what its programming looked like. The result?...