Microsite Archives - Page 8 of 27 - Event Marketer
Old Dominion Exhibits Retrace the Company’s History
To celebrate the 75th Anniversary of the Old Dominion Freight Line, the company hit the road on a 27-city tour. It traveled in a customized 18-wheel tractor-trailer with interactive exhibits tracing the company’s history. In addition to educational videos, the tour included a custom-built Nintendo Wii game, radio controlled large model truck driving game, a...
GE Mirrors the Magic of Show Floor on Event Website
Creating a successful event website is about bringing the immediacy of real-world brand experiences to life online. GE Healthcare mirrored the magic of its show floor presence at the Radiological Society of North America (RSNA) conference last year with real-time interactive features on its website, rsna.gehealthcare.com. The annual conference, which attracts potential diagnostic imaging customers...
Toyota Uses Microsite to Track Drivers’ Travels
To prove that its FJ Cruiser is a badass off-road contender, Toyota hit the road, literally, sending three teams of professional drivers across the country to reach off-road enthusiasts at small local gatherings, large off-road expos and trail parks. To make the experience last long after the thrill of on-site ride-and-drive experiences were over, Toyota...
Ford Puts a New Spin on Tupperware Parties
Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. On May 19, 2009, Ford tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale with...