Microsite Archives - Page 27 of 27 - Event Marketer
HP Drops Boom Boxes and Beats on Four-City Tour
With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in...
Tic Tac Attracts Millennials with Sweet Customization
A native app, RFID technology and a campaign microsite helped Ferrero’s Tic Tac brand reach millennials and tap into the customization that younger consumers enjoy. Attendees at the month-long My Pack Tour, a mobile tour that traveled to music and arts fests, gave them the chance to create custom Tic Tac packs and share their...