Microsite Archives - Page 26 of 27 - Event Marketer
Accuray’s Microsite Boosts Pre-Show Engagement
Radiation and oncology system provider Accuray kept its booth buzzing and sales channels full with a fully integrated program before, during and after its appearance at ASTRO, the American Society for Radiation Oncology’s annual trade show. The program needed to drive qualified prospects to participate in demos and help move prospects and customers up the sales...
Allianz UK Borrows Sponsorship Assets for Mobile Tour
Allianz UK, one of the largest general insurers in the United Kingdom, used a mobile tour to inspire teamwork, communication and performance among its employees. The Team Allianz Live tour teamed up with 11 athletes the company sponsors, from retired Olympians to Olympic hopefuls, who represented the hard work ethos the company want- ed to...
Cadillac Reaps the Benefits of Customization
Cadillac marketers know the importance of personalized experiences, and that knowledge extends to the automaker’s online presence. Cadillac gave its current owners and owners of competing vehicles a highly personal live and on- line experience that began with the Event Portal as a key touch point. Once an invited participant decided to take part in...
Coke Unites Soccer Fans with a Photomosaic
It’s a custom in soccer to present flags on the field or in the stands, typically representative of the teams or nations about to play. As an official sponsor of the FIFA World Cup, Coca-Cola’s marketing campaign around the 2014 FIFA World Cup Brazil was built upon the idea of making the World Cup the...