Microsite Archives - Page 6 of 27 - Event Marketer
Google’s Touch Technology Powers Community Initiative
They may have looked like simple posters being put up around town, but behind each one was a cutting-edge “digital paper” technology that transformed a philanthropic voting program into a catalyst for engagement. It was all part of an effort by Google to give away $5.5 million to Bay Area nonprofits by inviting local communities...
Philips Tells its Brand Story via Client Testimonials
At last year’s Radiological Society of North America (RSNA) conference, Philips Healthcare kept its booth simple and sleek. The spacious exhibit was constructed using translucent fabric walls set up around a central path that led visitors through a series of boxes that told the Philips Healthcare story via client testimonials. The light and open environment...
AT&T’s Client Dinners Feature Culinary Alchemy
AT&T wanted to create a social context to broaden and deepen relationships with c-level clients but had to find a creative and enticing way to carve out space in their busy social calendars. Enter a series of dinner events themed around culinary alchemy, a cooking culture that combines technique and technology. Each executive was hand-delivered...
GM Stages Viral Video Interviews to Draw Younger Demo
To build brand awareness among younger audiences, GM staged a series of viral video interviews and skits called Plug In at festival venues around the world. The short skits were conducted by Tenacious D star Kyle Gass. GM created a branded microsite and employed Gass to populate it with backstage interviews at rock festivals including...