Microsite Archives - Page 3 of 27 - Event Marketer
Consumers Play Characters in HBO’s Immersive “Westworld” Experience
THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base in the lead up to season two. What better place to light a fire among its fandom than SXSW? HBO recreated...
Mentos Challenges a Student to Drive Campus Sampling
There are large-scale sampling programs—and then, there’s the #SamHasMentosGum campaign. To boost engagement among a younger audience, drive sampling and earn national media attention, Mentos Gum activated a “Fresh Connections” experience during campus move-in week at the University of Wisconsin-Madison. There, the brand challenged a freshman named Sam to share 43,000 Mentos Gum bottles—one for...
Taco Bell Spices Things up with a Test Kitchen Event
How do you create demand for a restaurant? Some might say the key is to create the most exquisite food on the dining scene. Others say make it the hardest reservation to get. Taco Bell took both to heart when it created the “Test Kitchen by Taco Bell” at its headquarters in Irvine, CA. The...
Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it...