Instagram Archives - Page 7 of 18 - Event Marketer
Ford lets attendees star in their own movie
WHY THE JUDGES LOVE IT: At the North American Auto Show, Ford commemorated the 50th anniversary of the film “Bullitt” by giving attendees a chance to star in their own movie trailer, which re-created the film’s iconic chase scene. Participants posed in front of a green screen for the main shot, then completed three “scenes”...
BMW’s ride to Coachella
WHY THE JUDGES LOVE IT: Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John Gourley and 17 influencers to document their individual journeys to Coachella on social media. The campaign concluded with two exclusive nightlife...
Instagrams new activation turned Instaglam
THE SETUP: Instagram Storyscape, which appeared at this year’s Cannes Lions Festival as part of Facebook’s on-site activation, was a video art installation featuring eight hours of Instagram stories collected from around the world and projected onto an elaborate, cityscape set design. A collaboration between Instagram and artist/designer Es Devlin, Storyscape began with messaging and...
FX series “Legion” lets attendees see the world through the leader characters point of view
WHY THE JUDGES LOVE IT: The psychedelic art installation echoed a key theme in season two of the FX series “Legion”—“A sane man in an insane world.” Attendees explored a visual representation of the lead character’s powerful, fractured mind—culminating in a 16-foot-tall chamber in which guests were fully immersed in a short film by visual...