May 28, 2019
WHY THE JUDGES LOVE IT: BMW i’s brand aligns well with Coachella’s forward-thinking attendees, so the automaker documented the journey it takes to the festival while highlighting its vehicles. The brand sent a festival headliner and 17 influencers, all driving custom-wrapped i8 or i3 models, on a content creation excursion that celebrated music’s power to...
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