2017 Archives - Page 12 of 16 - Event Marketer
Twitter Activates a Networking ‘City’ and VIP Suite
While many big tech brands were fluffing their feathers on the CES show floor and in ballrooms throughout Sin City with flashy booths and experiences, Twitter decided to set itself apart with a warm and inviting “Twitter City” experience at The Cosmopolitan Hotel complete with city blocks, scenic townhouses, billboards, a cinema, park, pizzeria, sports...
Google Festivalizes its Annual Developer Conference
Since 2007, Google’s annual and typically sold-out Google I/O conference has treated developers, product partners, educators, students, entrepreneurs and technologists from around the globe to a “show, don’t tell” experience with the brand’s latest products and platform. But every good event marketer knows that at some point it pays to flip the script. For its...
Adult Swim’s Movie Drive-in Tour Evokes Nostalgia
Adult Swim is known for its nostalgia-inducing event activations. (Bounce houses for adults? Yes, please.) To get millennials and consumers ages 34 to 49 amped for its 2016 programming, the network for a second year launched a classic drive-in movie tour to premiere Adult Swim content and earn social media buzz in the process. The...
HBO’s Spooky VIP Event Targets Hispanic Adults
To maintain its leadership among U.S. Hispanic subscribers amid competition from digital media and new over-the-top services, HBO Latino, in premiering its new and first bilingual series in the U.S., “El Hipnotizador,” turned to live theater. The immersive experience recreated key elements from the series and on top of digital media and p.r. initiatives, resulted...