2017 Archives - Page 11 of 16 - Event Marketer
Daimler Centers its Trade Show Booth Around ‘Time’
In logistics and transportation, every second counts. To demonstrate that it understands this pain point, and that it has developed multiple solutions to ameliorate the issue, Daimler at the IAA show made “time” the center of its booth—literally. The clock-dial layout and architecture brought to life Daimler’s “Ahead of Time” messaging and helped the brand...
Jägermeister’s Treehouse Activation Lures Music Fans
There’s no better way to visually communicate Jägermeister than through antlers, which is exactly what the liquor brand brought to life at electronic dance music festivals across the country—a new music genre for the brand. The Haus 56 activation was a two-story “treehouse” that paid homage to Jägermeister’s heritage and 56 ingredients used to make...
Google Mesmerizes Festivalgoers With a ‘Music Block’
Google Play Music has not always been as well known in the music streaming space as Spotify and Pandora. But its offering is quite different. With this in mind, and the desire to increase market share, Google Play Music went after millennial festivalgoers with a cube activation called Google Play Music Block at Panorama Festival...
Gatorade Powers its ‘Fuel Lab’ With Customization
Gatorade is known for its bright colors, crisp flavor names and electrolyte-rich formula, the perfect thirst quenching beverage for physical exercise, and if we’re being honest… hangovers. But Gatorade has reframed its brand, looking to be known for its sports “fuel” rather than sports “drinks.” It launched a six-city Gatorade Fuel Lab tour to introduce...