2014 Archives - Page 8 of 35 - Event Marketer
Mammoth Google I/O Leans on Intimate, Productive Spaces
When the exchange of great ideas is at the heart of your event, sometimes it’s best to get out of the way and let the magic happen. Google’s design approach to its annual I/O developer’s conference did just that, with an effortless blend of communal spaces, welcoming exhibit elements and blank canvases that, altogether, invited...
Intel Invites Consumers on Global Experience Tour
Intel’s partners give its products the context it needs to bring its technologies to life for consumers. So promoting its partners, like Ultrabook, various all-in-one devices and smartphones with Intel technology inside is a key strategy for the brand. In pursuit of this objective, Intel is always finding the bleeding edge of experiential, and last...
Coca-Cola Happiness Ambassadors Engage Canadian Teens
It’s time for Coca-Cola to recruit the next generation of Canadian Coke drinkers, and the way in was last year’s Open Happiness campaign. The mission was to build brand strength through inspiring uplifting moments in peoples’ lives, so the brand deployed “happiness ambassadors” all over the country whose role was to engage teens on a...
Target Bullseye University Live Reaches Thousands
Target used an enormous pop-up to push content to a national four-day digital event—then pulled that action from the cloud back to the ground with hyperlocal activations on college campuses. Oh, and in the process, this puppy scored the 2014 Grand Ex. Using the power of the digital, Target used content from a pop-up dorm...