2014 Archives - Event Marketer
Glacier Skywalk Turns Tourists into Time Travelers
The Glacier Skywalk is located in Jasper National Park in Alberta, Canada, and it’s a vertigo-inducing mind-melter designed to awe guests with the majesty of the Sunwapta Valley from a glass-floored observation platform 918 feet over the valley floor. The experience turns tourists into time-travelers. When they look down, there are hints from life thousands...
Express Scripts Lab Serves as Tour Center and More
The Lab serves as a tour center, collaborative workplace and education center for pharmaceutical brand Express Scripts’ Specialty Pharmacy, Research and Analytics Group and its Decision Design team. The 12,500-square-foot space is full of content for guests, but the Solutions Gall ery is its heart. It is equipped with meeting spaces, mobile offices on tracks,...
GE Tech Solutions Center Provides Interactive Showcase
Stavanger is considered the capital of the oil industry in Norway and one of Europe’s main energy centers, so building the permanent GE Technology Solutions Center for the GE Oil & Gas experience there makes plenty of sense for the brand. It is located in a dedicated stand-alone three-story building adjacent to the brand’s main...
Physio Control Rebrands Marketing Messages at Expo
Physio Control wanted to re-brand its marketing communication messages at the EMS World Expo by immersing attendees into actual hospital or emergency situations, helping them to understand how the brand’s devices can help save lives. Zones had the look and feel of real medical situations and were equipped with Physio Control devices and interactive screens...