2014 Archives - Page 7 of 35 - Event Marketer
Kellogg’s Pop-Up Bar Transforms Cereal and Milk
Kellogg’s transformed a vacant storefront in Manhattan into a pop-up experience where consumers could rethink cereal and milk. The space featured reclaimed wood, bright red metal stools and a digital menu board that looked like a chalkboard during the day and then produced a glow-in-the dark effect at night. Other cool design elements: a 28-foot...
HGTV Activates a Chic Barn For Country Music Fans
HGTV brought a taste of home, and its home-inspired programming, to the Country Music Association’s Music Festival with a freestanding “urban-chic” barn. Wood floors, wood beams and authentic decorative elements added to the barn experience. Inside, fans enjoyed live music performances and meet-and-greets. Outside, a large front porch and LED screens streamed all the action...
Bell Canada’s Sleek Structure Looms Over Festivals
As a top sponsor of three of Canada’s biggest music and entertainment festivals, Bell Canada wanted to make a statement. The resulting four-story Bell Box not only created the dominant presence the company was looking for, it used its very architecture to represent the brand as a cutting edge, technologically advanced and digitally savvy telecom....
EMC’s LED Bridge Leads to a Dazzling Launch Event
London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the...