2012 Archives - Page 22 of 25 - Event Marketer
Michelob Ultra Delivers Sales Around PGA Tour
Although Michelob Ultra is popular among the active-lifestyle set, Anheuser-Busch wanted to create a retail promotion to reach a broader base of light beer drinkers with a focus on 35- to 49-year-old males. The brewer leveraged its sponsorship of the PGA Tour and created the Michelob Ultra Foursome golf text-to-win sweepstakes, which was promoted at...
Medco’s High-Impact Program Impresses Attendees
The Medco Drug Trend Symposium was just what the doctor ordered—a prescription for conference organizers on how to re-energize a program and offer a fresh look at issues affecting the healthcare industry. From the opening meeting, which catapulted everything into high gear, to the revamped engagement zone and a brand new action plan, the event...
Malibu Brings Summer to Life with Station Invasion
Malibu Rum’s Station Invasion program presented by Radio Maliboom Boom was a 10-city concert tour that kicked off with a nationwide Summer Correspondent Search. Consumers submitted videos to Malibu via Facebook to enter for a chance to be selected as the Malibu Summer Correspondent and travel the country promoting the events and being the emcee...
Kyocera Uses Motion Capture to Prove its Tech Savvy
As a partner in the Virgin Mobile FreeFest, Kyocera wanted to activate its sponsorship in a way that demonstrated its commitment to cutting-edge technology, celebrated its Japanese heritage and created festival-wide buzz. The solution was the Echo Temple, an interactive audio installation where festival attendees became the band. Using state-of-the-art motion tracking technology, the brand...