Year: 2012

To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the […]

To build buzz and awareness around its Cups single-serve ice cream treats, Nestlé’s Skinny Cow brand rolled out an event initiative under the Perfect Cup banner. Playing off the name of the product, Skinny Cow built a one-of-a-kind event series centered around helping women find the perfect cup of ice cream and their perfect bra […]

NBC joined the discussion about how to improve the U.S. education system with a new program it dubbed NBC News Education Nation. The centerpiece of the program was the EN Experience, a 2,500-square-foot interactive gallery open daily in high-traffic locations that was also a base for local broadcast coverage. The experience, aimed at the general […]

Playing against type, Mini went “big” to create the Pavilion 21 Mini Opera Space. The footprint, a part of the Munich Opera and an element of Mini’s broader community improvement initiative, was designed to become an urban relaxation destination right in the middle of the city and to focus attention on creative use of city […]

It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities, […]