Sustainability
Five Insights on Sustainability in Event Marketing
In our December issue, we explored the evolution of eco-friendly practices in event marketing and experience building. What we discovered is that, these days, going green at events is no longer an add-on but an expectation. Event marketers are taking a holistic approach to sustainability, examining the entire life cycle of an event and how the trickle-down...
What Happened to ‘Going Green’ in Events?
Seven years ago we published a comprehensive report on the State of Green meetings and events. We talked recycling, composting, paper-free events, refillable water bottles and innovations in solar and kinetic energy to power experiences. We launched a monthly series called Green Lights where we explored specific innovations in the “greening” of events. Then, gradually,...
Three Trends Shaping the Evolution of Green Events
There was a time when “going green” simply meant eliminating paper waste, recycling and shutting off lights. While that is still true today, the definition has expanded greatly. Event industry leaders are taking a holistic approach to the issue, looking at sustainability in terms of the whole life cycle of an event and the trickle-down...
San Fran Targets Commuters with an Earth-Friendly Activation
To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do,...