Photo Gallery

Summer isn’t here just yet, but Bacardi got the party started early on April 26 with a NEON Brunch event that celebrated the launch of its new warm-weather varietal, Bacardi Lime. The experience took place at a rooftop bar at Moxy Times Square, where Bacardi’s youthful target and a crew of influencers enjoyed playful photo […]

If you’ve ever heard a brand jingle and thought it was a real song, this campaign was for you. Following four years of producing catchy music ads for radio audiences, Febreze, on the insistence of its social media fans, created its own album. The result was the aptly name “The Freshness,” a compilation of eight […]

The plant-based food category is booming, but while there has been plenty of buzz surrounding plant-based burgers, JUST is seeking to turn attention to breakfast and its plant-based JUST Egg product with a sampling tour that cooked up different experiences in each of the four markets it visited. The program involved sampling vehicles, lounges, activations […]

One of the most exciting parts of creating our annual Ex Awards feature each year is reading through the nominees’ applications and getting a glimpse of the creative processes behind the best campaigns of the year—the steep marketing challenges, the tough objectives, the resulting ideas and the execution. Hard to believe these logistics-defying, multi-layered programs […]

Just shy of five years old, Marriott International’s Moxy brand is still relatively new, but an April 9 launch event for its Chelsea property in the heart of New York City’s floral district proved the playful hotel chain has blossomed. With an “Avant-Garden” theme woven throughout, Moxy leveraged its grand opening to activate a one-night […]