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  • Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

    With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and, […]

  • Locals Lead a Renaissance Hotels Harlem Scavenger Hunt

    One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities […]

  • Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival

    The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not overrun with the lounges and lodges so prevalent at its West Coast counterpart, the Sundance Film Festival. The demographic Tribeca Film Festival attracts is often based locally and full of Big Apple pride. For brands like Bulleit Bourbon and Stella […]

  • Inside Instagram’s Inspiration-rich Space for Artist Influencers at Coachella

    It’s a tall order to build an Instagrammable space for some of your biggest users and influencers when you are, in fact, Instagram. But the brand delivered with, quite literally, a desert oasis 26 miles away from the epicenter of the Coachella Valley Music and Arts Festival for invited music and culture influencers. Dubbed “Desert […]

  • Citi Sponsorship Mixes Culinary Touchpoints with a Philanthropic Mission

    Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed […]