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Sampling traditionally takes place at fairs and festivals, train stations and busy street corners. But 13 Jamba Juice stores in Texas, in a bid to educate working consumers about its smoothies and its nearby store locations, from August through October took the sampling event to venues frequently considered off-limits when it comes to marketing—the workplace. “Sometimes […]

American Express Open, the arm of American Express that focuses on financial services for small business owners, on Nov. 3 in New York City held the fourth in a series of CEO BootCamps aimed at educating and inspiring female entrepreneurs. The CEO BootCamps, along with Small Business Saturday, are part of a strategy on behalf […]

Dreamforce 2014 could have been a nightmare for many conference organizers. The annual confab, sponsored by salesforce.com, the world’s largest provider of CRM software, this year drew more than 150,000 registered attendees, another seven million online viewers, 400-plus customer and partner exhibitors and offered 1,450 live sessions. Keynoters included former Secretary of State Hillary Rodham […]

This fall, Macy’s Magic Bus is rolling into 15 college campuses nationwide to “whisk” students away to after-hours shopping parties at their local Macy’s stores. More than 3,500 students are expected to participate in the events, which include the Magic Bus transportation, shopping, special savings, snacks and activities. Members of Macy’s network of student ambassadors […]

Our Final Recap of the Best Quotes, Tips and Ideas The EventTech Late Night Party at the Museum of Neon may have gone into the wee hours Tuesday night, but that didn’t stop attendees from showing up fired up for the last day of the show. (We dare you to try to out party an […]