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Cree is an emerging brand in a space dominated by very old and very big brands—we’re talking light bulbs. While 80 percent of Cree’s overall business is commercial, this season the brand took a decidedly consumer-facing approach to reach its target with the Great American Bulb Swap Tour. Over three weekends, the brand distributed more […]

To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media Lounge at Washington Redskins’ FedEx Field. The lounge, which features an ultra high-definition multi-screen touch display Gaming Wall, two interactive “MorphingStations” and five Microsoft Surface Pro 3 tablets, opened on Sept. 14 and will be open two hours before each […]

Sampling traditionally takes place at fairs and festivals, train stations and busy street corners. But 13 Jamba Juice stores in Texas, in a bid to educate working consumers about its smoothies and its nearby store locations, from August through October took the sampling event to venues frequently considered off-limits when it comes to marketing—the workplace. “Sometimes […]

American Express Open, the arm of American Express that focuses on financial services for small business owners, on Nov. 3 in New York City held the fourth in a series of CEO BootCamps aimed at educating and inspiring female entrepreneurs. The CEO BootCamps, along with Small Business Saturday, are part of a strategy on behalf […]

Dreamforce 2014 could have been a nightmare for many conference organizers. The annual confab, sponsored by salesforce.com, the world’s largest provider of CRM software, this year drew more than 150,000 registered attendees, another seven million online viewers, 400-plus customer and partner exhibitors and offered 1,450 live sessions. Keynoters included former Secretary of State Hillary Rodham […]