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To kick-off of its sponsorship of the U.S. Grand Prix in Austin, Texas, Infiniti Red Bull Racing on Oct. 29 closed
down Congress Avenue from 7th Street to the State Capitol to introduce consumers to the 560-horsepower Infiniti Q50 Eau Rouge prototype. Winners of a sweepstakes were brought to the starting line on event day to get […]

Air France on Oct. 24 whisked four lucky people from New York to Paris as part of its Air France Instant Takeoff event held that afternoon in New York City’s Flatiron Plaza—and in a surprise, unplanned move, “married” a third couple on the spot. The promotion was part of a strategy to raise awareness among […]

Highlights, Insights and The Best Stuff Seen and Heard at EventTech 2014 For one hearty bunch of learners, Day One at EventTech 2014 kicked off with two pre-conference workshops: a “right brain” session on creating better ideas and a “left brain” session on thriving in the digital age. In the right brain workshop, Shawn Coyne, […]

To drive trial of new flavors and build brand awareness by promoting its family-owned story, Bigelow Tea has launched a mobile tour that allows consumers to sample from a custom tea bar. The Mobile Tea Bar tour, which launched Sept. 19 at Whole Foods in Cambridge, MA, coincides with the Fairfield, CT-based brand’s 70th anniversary […]

Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having […]