B-to-C Events

When residents and community leaders of Sea Bright, NJ, gathered on May 17 to celebrate the freshly painted storefronts along Ocean Avenue, they were among the latest of 20 cities to benefit from Benjamin Moore’s Main Street Matters campaign. Main Street Matters is the paint manufacturer’s largest effort to date to revitalize communities across North […]

Serious golfers invest in equipment to get better, so to give them that advantage, and offer a PGA tour-caliber club fitting experience, TaylorMade Golf took a pro-shop on the green. The mobile Tuned Performance Studio debuted at the PGA Merchandise Show in Orlando in January. TaylorMade then activated the studio at the Camelback Golf Club […]

Insurance brand GEICO rolled out its branded tour bus on May 22 at Charlotte, North Carolina’s Speed Street, which is just the first stop on a tour that will visit markets all along the East Coast through October. The outside of the bus features images of the brand’s three mascots: the Gecko, Maxwell the Pig […]

Style events aren’t just for female fashionistas. The recent explosion in the menswear blog community is proving that guys, too, are becoming more interested in discovering brands, developing their personal style and enjoying a shared experience while doing so. To that end, Esquire magazine and sister brand Esquire Network, a lifestyle channel for men that […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s […]