B-to-C Events

Country Living magazine hosted the mother of all shopping, cooking and crafting fairs over the June 6-8 weekend in Rhinebeck, NY, at the Dutchess County Fairgrounds. The fair, one of three the magazine is hosting this year, offered artisanal food, more than 200 vendors of antiques, gifts, home décor and jewelry, as well as cooking […]

YouTube today is more than a video-sharing platform. People watch YouTube like they would TV and follow episodes of their favorite ordinary-people stars, like No. 1 baking host Rosanna Pansino. She creates themed baked treats on her channel’s series “Nerdy Nummies,” which boasts some 1.6 million fans, and is one of three stars the platform […]

When residents and community leaders of Sea Bright, NJ, gathered on May 17 to celebrate the freshly painted storefronts along Ocean Avenue, they were among the latest of 20 cities to benefit from Benjamin Moore’s Main Street Matters campaign. Main Street Matters is the paint manufacturer’s largest effort to date to revitalize communities across North […]

Serious golfers invest in equipment to get better, so to give them that advantage, and offer a PGA tour-caliber club fitting experience, TaylorMade Golf took a pro-shop on the green. The mobile Tuned Performance Studio debuted at the PGA Merchandise Show in Orlando in January. TaylorMade then activated the studio at the Camelback Golf Club […]

Insurance brand GEICO rolled out its branded tour bus on May 22 at Charlotte, North Carolina’s Speed Street, which is just the first stop on a tour that will visit markets all along the East Coast through October. The outside of the bus features images of the brand’s three mascots: the Gecko, Maxwell the Pig […]