B-to-C Events

Style events aren’t just for female fashionistas. The recent explosion in the menswear blog community is proving that guys, too, are becoming more interested in discovering brands, developing their personal style and enjoying a shared experience while doing so. To that end, Esquire magazine and sister brand Esquire Network, a lifestyle channel for men that […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s […]

Creating unique and memorable consumer experiences is part of the DNA of the Anheuser-Busch brand, Julia Mize, vp-experiential marketing at Anheuser-Busch, told attendees during her opening keynote speech on Day Two of the Event Marketing Summit, May 7 to 9 in Salt Lake City. “We know at Anheuser-Busch that drinking a beer is never just […]

Bitcoin is a fantasy. It’s a purely digital currency that is only worth anything because a community of folks on the internet have agreed that it is. They take that belief and use it to make purchases and trades and even exchanges for established currencies. For event marketers, influence is the currency of the day. […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Much like CES has become a trend barometer for the trade show segment, South by Southwest has become an experiential Petri dish for b-to-c marketers. There was a time when a pilgrimage to the Daytona 500 or NFL Experience gave b-to-c event marketers a taste of the year’s pending […]