Festivals & Fan Cons

  • Indio Invasion: T-Mobile and Pandora Rock Coachella
    B-to-C Events

    How T-Mobile and Pandora Boosted Social Sharing at an Off-Site Coachella Event

    The T-Mobile Indio Invasion, Powered by Pandora marked its fifth installment this year, once again setting up shop at the sprawling Cree Estate in Cathedral City, CA, during weekend one of Coachella. Grammy-nominated electric-funk duo Chromeo provided the entertainment as influencers, media, Pandora listeners identified as Chromeo fans, and friends of the brands lounged by […]

  • Grand Ex 2019: HBO, Giant Spoon and the Best Experiential Campaign of the Year
    Editor's Picks

    Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

    How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are […]

  • Absolut Creates a Sustainable Footprint at Coachella for 'People, Planet and Product'
    B-to-C Events

    Absolut Creates a Sustainable Footprint at Coachella for ‘People, Planet and Product’

    Absolut vodka created an oasis for “people, planet and product” at its experiential activation at Coachella, offering festivalgoers dancing, drinks and air conditioning, as well subtle cues alluding to its new Planet Earth’s Favorite Vodka campaign, which officially kicked off on Earth Day, Monday, April 22. Its Coachella experience was the first iteration of the […]

  • Open, Vintage and Casual: Heineken House is Revamped at Coachella
    B-to-C Events

    Heineken Tears Down the Walls of its House at Coachella

    A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into […]

  • Coachella 2019_Amex Photo_BFA
    B-to-C Events

    Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

    Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our […]