B-to-B Events

From GIFs to Vines, today’s social media feeds are chock full of motion. Static photos have been ditched in favor of more engaging media—and brands are catching on.

Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with […]

If your experience design doesn’t spark spontaneous social sharing, did it really happen at all?

From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a […]

You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of 2017 in all their enduring glory. As the year comes to a close and we anticipate what 2018 has in store for the industry, we take a look back at the winning programs and standout strategies that will inspire us […]