B-to-B Events

B-to-B Events – Page 177 – Event Marketer

B-to-B Events

January 28, 2010

Fashion Week Sponsorships

Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk.

read more

January 28, 2010

How to Turn Hospitality Activations into Business Opportunities

How to turn your hospitality activations into real business-generating opportunities There are two ways to look at hospitality. Some marketers view it as a nice value-add to a comprehensive sponsorship package. Other dare we say smarter marketers look at it as a unique opportunity to move the dial on sales or other business objectives.

read more

January 28, 2010

25 Tips for Keeping Event Staffers Happy and Motivated

25 tips for keeping your top event staffers happy and motivated It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is...

read more

January 28, 2010

Pepsi Rebrand Takes Event Savvy

LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent debacle that unfolded when Tropicana redesigned its orange juice packaging. After weeks of consumer outcry the brand dumped the new look and went back to the original carton that featured the iconic orange with the straw in it.

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']