B-to-B Events
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Photo GalleryCover to Cover: EM Follows up on 15 Years of Cover Stories
When Event Marketer published its first issue 15 years ago, event organizations were just starting to understand their strategic value. Oh, how things have changed.
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B-to-C EventsHot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show
To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian International Autoshow. The Mattel brand and producer of toy cars and tracks took over the seventh floor of the Metro Toronto Convention Center, Feb. […]
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B-to-B EventsIntel Cozies Up with Creatives in its Tech Lodge at Sundance
Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space […]
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Photo Gallery100 Moments That Mattered: Celebrating 15 Years of Experiential Marketing Magic
For 15 years, our team has covered those moments. Your moments. Tens of thousands of them. And over those years we’ve seen it all.
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B-to-C EventsThree Lessons From LG on Creating a Killer Launch Event
How the brand engaged thousands of consumers at its LG SIGNATURE press event LG launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of […]