B-to-B Events

April 15, 2013

Jacobsen Takes Wristband Strategy from the Show Floor to the Streets

In the turf maintenance equipment world, three colors dominate the field. You’ve got green (John Deere), you’ve got red (Toro) and then you have orange—Jacobsen orange. To leave attendees of the annual Golf Industry Show in February with orange on the mind and more importantly, the Jacobsen name top of mind, the brand set out...

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April 4, 2013

Chevrolet Hoists Impala into Penthouse for Press Event

Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the redesigned Chevrolet Impala, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and...

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April 1, 2013

EventTech 411: Mobile Apps

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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February 28, 2013

Changes in Employment Laws May Affect Your Bottom Line

One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel. The biggest threat to your event marketing...

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