'The Hangar' helps the Air Force get new recruits

'The Hangar' helps the Air Force get new recruits - Event Marketer

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‘The Hangar’ helps the Air Force get new recruits

Case Study Details

Brand: U.S. AIR FORCE

Agency: GSD&M

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST TOUCH-OR GESTURE-BASED INTERACTIVE

Year: 2018

THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers…

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