PepsiCo #PEPCITY Offers an Eclectic Mix of Experiences - Event Marketer

PepsiCo #PEPCITY Offers an Eclectic Mix of Experiences - Event Marketer
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PepsiCo #PEPCITY Offers an Eclectic Mix of Experiences

Brand: PEPSI
Agency: INVNT
Awards: EXPERIENCE DESIGN AWARDS — BEST OUTDOOR ENVIRONMENT
Year: 2014
There were many experiences and structures to compete with during Super Bowl last year in New York City, including the massive Super Bowl Boulevard fan village. To promote its partnership with the NFL…
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