Intel Leans on Extended Reality to Jazz up its Virtual Product Launch Event

Intel Leans on Extended Reality to Jazz up its Virtual Product Launch Event - Event Marketer

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Intel Leans on Extended Reality to Jazz up its Virtual Product Launch Event

Case Study Details

Brand: INTEL

Agency: INTREPID CREATIVE

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)

Year: 2020

Intel was set to introduce a new generation of processors and a new platform of premium laptops, but in the new world of COVID-19, how could the brand keep things feeling real? Its solution: a virtual…

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