IKEA Touts its Culinary Chops with a Pop-up Cafe - Event Marketer

IKEA Touts its Culinary Chops with a Pop-up Cafe - Event Marketer
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IKEA Touts its Culinary Chops with a Pop-up Cafe

db_ex-2018_best-pop-up-or-retail-activation_ikea_1
Brand: IKEA
Agency: SDI MARKETING
Awards: EX AWARDS — BEST POP-UP OR IN-STORE RETAIL EVENT
Year: 2018
IKEA is known for its massive warehouse stores and assemble-yourself furniture. But its food? Not so much. So, after launching its successful pop-up experience “It Starts With the Food” the year prior,…
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