Coca-Cola Uses Facial Recognition for Hip 'Love' Events

Coca-Cola Uses Facial Recognition for Hip 'Love' Events - Event Marketer

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Coca-Cola Uses Facial Recognition for Hip ‘Love’ Events

Case Study Details

Brand: COCA-COLA

Agency: FACE.COM PROMARKET GROUP

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)

Year: 2011

Facial recognition technology isn’t just a cool trick from a sci-fi movie anymore. Thanks to a high-tech facial recognition event kiosk dubbed FaceLook (tied into the Face.com platform), everyday people…

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