Bacardi's On-Premise Tour Ends at Music Events

Bacardi's On-Premise Tour Ends at Music Events - Event Marketer

Bacardi’s On-Premise Tour Ends at Music Events

Case Study Details

Brand: BACARDI

Agency: GMR MARKETING

Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)

Year: 2015

To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic…

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