Anheuser-Busch Sends Millennials to Whatever, USA

Anheuser-Busch Sends Millennials to Whatever, USA - Event Marketer

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Anheuser-Busch Sends Millennials to Whatever, USA

Case Study Details

Brand: ANHEUSER-BUSCH

Agency: MOSAIC

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)

Year: 2015

Were Millennials #UpForWhatever? Anheuser-Busch took to the road to find out. The overall goal: create a summer experiential program to excite Bud Light’s 21-to 27-year-old target demographic, and connect…

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