Amex Concert Series Gives Cardmembers the Blues - Event Marketer

Amex Concert Series Gives Cardmembers the Blues - Event Marketer

Amex Concert Series Gives Cardmembers the Blues

Brand: AMERICAN EXPRESS
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2005
American Express complemented its Grand Ex Award for US Open Live with recognition for this music-flavored proprietary program for the Blue credit card. Blue Jam Sessions focused on Los Angeles, which…
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