Adidas' Sales Meeting Takes Cues from the NBA

Adidas' Sales Meeting Takes Cues from the NBA - Event Marketer

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Adidas’ Sales Meeting Takes Cues from the NBA

Case Study Details

Brand: ADIDAS

Agency: HENRY V

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)

Year: 2007

Four hundred fifty adidas North American sales and product-marketing staff gathered at the Scottsdale Resort & Conference Center for a meeting aimed at delivering the company’s strategic message…

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