Best Use of a Single Technology (B-to-C) Archives - Page 2 of 3 - Event Marketer
Comcast’s Voice-Activated Vending Machine Touts ‘The Secret Life of Pets 2’
Comcast teamed up with Illumination Entertainment to promote the release of “The Secret Life of Pets 2,” and the campaign’s coolest technology borrowed its inspiration from the voice-activated TV remote Comcast customers use in their homes. (Just press a button, say something like “Watch Law & Order,” and the TV switches to whatever network is...
Duracell and Canadian news magazine Maclean’s fly past boundaries
WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The...
FX series “Legion” lets attendees see the world through the leader characters point of view
WHY THE JUDGES LOVE IT: The psychedelic art installation echoed a key theme in season two of the FX series “Legion”—“A sane man in an insane world.” Attendees explored a visual representation of the lead character’s powerful, fractured mind—culminating in a 16-foot-tall chamber in which guests were fully immersed in a short film by visual...
The Cosmopolitan of Las Vegas welcomes Rose the chatbot
THE SETUP: The Cosmopolitan of Las Vegas created a sassy AI chatbot named Rose as a way to interact with guests throughout their hotel journey. A digital concierge designed to build strong personal relationships with guests, Rose is not only able to assist with tasks like restocking towels, making dinner reservations and giving a tour...