Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • fx_ahs_campers_2019
    B-to-C Events

    Five Staffer Types Refreshing the Role of Brand Ambassador

    Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events […]

  • Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
    B-to-C Events

    Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash

    If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in […]

  • LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up
    B-to-C Events

    LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up

    Tapping into its consumer passion points surrounding home entertainment, LG invited influencers to imagine themselves as “baller” hosts in a multi-room pop-up that supported the roll-out in retail stores of the latest line of its refrigerator innovation, the InstaView Door-in-Door with Craft Ice. The new refrigerator offers a dual ice maker that creates spherical craft […]

  • schick_bald-important-people-2019_1.jpg
    B-to-C Events

    Schick Targets Bald Guys, Invites Them into an Exclusive ‘BIP’ Community

    With its fully flexible blades, Schick’s Xtreme razor brand, since its launch in the 2000s, has centered its advertising on head-shaving as the ultimate “torture test” to prove its attributes—the fact that the blades respond to and adapt to contours around the face and head. To modernize that messaging and form a community for its […]

  • Experience Design: Inside National Geographic's Ocean-Inspired Activation at D23 Expo
    B-to-C Events

    Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23

    To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths […]