Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Three Ideas from Subaru on Producing Zero-waste Events
    B-to-B Events

    Three Ideas from Subaru on Producing Zero-waste Events

    Subaru of America’s marketing messaging centers around the Subaru Love Promise, and one of those promises is “Subaru Loves the Earth.” While the brand is involved in a number of sustainable and earth-friendly initiatives, for the first time, Subaru aimed its promise at its events, creating for its National Business Conference for Subaru dealers, a […]

  • In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors
    B-to-C Events

    In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

    Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in its 2020 color, a meadow-inspired hue, “Back to Nature,” with an overnight retreat to explore ideas and recharge. Held […]

  • Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth
    B-to-C Events

    Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth

    ComplexCon Long Beach is about hype, but for its booth at the inaugural ComplexCon Chicago, July 20-21 at McCormick Place, Reebok wanted to do more than create a momentary engagement. Aiming for maximum dwell-time, Reebok nixed the “drops” and activated a 23-foot-tall SuperShot Challenge basketball game (like Pop-A-Shot) designed to engage its 18-25 target in […]

  • Best Places to Work in Events 2019
    B-to-C Events

    Special Report: Best Places to Work in Events 2019

    [box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”]   hen we began our Best Places to Work in Events program four years ago, culture, in many ways, centered around the physical office space: the booze on tap, the phone booths, the lounge seating. Then, two years ago, we began to hear more about how important people were […]

  • For its 'Sweetennial,' Hostess Treats Consumers to a Tour and Comedy Roast
    B-to-C Events

    How Hostess Proved its Relevance in Snacking with an Experiential Campaign

    There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition […]