Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Millennials Help Bring a Prudential Study to Life at SXSW
    B-to-B Events

    With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW

    It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel […]

  • Busch Celebrates its Roots in Racing With a National NASCAR Tour
    B-to-C Events

    Busch Celebrates its Roots in Racing With a National NASCAR Tour

    After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing […]

  • High Brew Celebrates Roadies With a Lounge, Fundraiser and Screening Experience at SXSW
    B-to-C Events

    High Brew Targets an Unlikely Audience at SXSW: Roadies

    Plenty of organizations have mantras, but few transform them into live experiences. High Brew did just that at this year’s SXSW Conference and Festivals in Austin. Operating under its “For those who do” adage, the cold brew coffee maker from March 14-16 skipped over the influencer and creator audiences who attend the events and instead […]

  • Storytelling Guides FX’s Upscale Launch Event for 'Trust'
    B-to-C Events

    Storytelling Guides FX’s Upscale New York City Launch Event for ‘Trust’

    If you’re anything like us, you’ve probably fantasized about being filthy rich a time or two, and on March 14, we got a small taste of what life is like for the one percent. At a ritzy downtown social club in Manhattan’s Financial District, FX delivered the first in a series of launch events for […]

  • Data Security and Events: Seven Tips for Building a Bulletproof Strategy
    B-to-C Events

    Data Security and Events: Seven Tips for Building a Bulletproof Strategy

    The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event […]